Why you need a logo
First, what is a logo, really? A logo is a design symbolising you, your business or your organisation.
Logos are used EVERYWHERE
Your logo is the design that is used on your business cards, letterheads, websites, and anywhere you might like to advertise your brand.
It is a mark that your brand can be remembered by. After all, when you think of a person you tend to think of their face or an image before you think about the spelling of their name.
Logo designs are EVERYWHERE, and they quickly become embedded in our minds. They're scattered around us everywhere we go because they are fixed in our culture and way of life; they influence our decisions; represent a brand’s value and, over time, are full of meaning and purpose.
If you are building your brand but don’t have a logo, here are 5 reasons why you need one.
5 REASONS YOUR BUSINESS NEEDS A LOGO
#1 BRAND IDENTITY
The foremost reason to have a logo is Brand Identity. A logo is a mark that identifies the business, product, project, service etc. .
A logo is the beginning of your company’s brand character and conveys your business purpose.
Logos are used on products, business cards, online, and any where your business can be seen.
A well-designed logo (i.e. supported by strategy) communicates credibility, ownership and status.
A logo upon sight expresses who you are, what type and quality of product/service you offer, and what purpose you serve to the world. Your logo is what puts a face, or visual identity, to your business.
#2 BRAND RECOGNITION
A well-designed logo is one that is memorable and helps your customers remember and recognise your brand among your competitors.
It’s not uncommon, that when you start a business, there will be another business around the world or even your competitors that have a similar name to you.
If your logo is unique, it’s much easier to find you to do business again or recommend you to friends.
A good logo will not just reflect who you are and what your business does, but it will also distinguish you from everybody else.
DID YOU KNOW
Colours and shapes are easier for the human brain to process and recall than names and words
#3 BRAND ENGAGEMENT
Brand Engagement is the process of forming an emotional or rational attachment between a consumer and a brand. It has been said:
“Whatever the event that propelled logos to stardom, the fact remains that today’s most effective logos do much more than stand for a company, product, or service: They trigger emotion, create desire, even forge communities” – Lisa Silver, author of Logo Design That Works.
A logo is usually a customers first introduction to your business. Whilst a customer will be considering a number of things when looking for products or services, a visually appealing logo often triggers a customer’s interest to know more about you.
When customers look at a logo, whether intended or not, they will immediately make judgements and have certain perceptions about a business, product or service. If a customer thinks a company looks to expensive, too corporate, to fun or too radical, they’ll avoid it. It is very easy to be dismissive of things that we aren’t immediately attracted to.
Put simply, logo designs CAN and DO impact and influence our decisions.
#3 BRAND LOYALTY
Brand Loyalty is best described as positive feeling towards a brand and dedication to purchase the same product or service now and in the future, from the same brand.
People are far more likely to choose a brand that they are familiar with.
Findings of a Nielsen Global Survey found that of the 29,000 people surveyed, 60% of them would prefer to buy new products from a familiar brand than switch to a new brand.
If they like what you do, they’ll come back for more or recommend you to friends. Consumers are loyal to great brands. Your logo is the start of a customer’s loyalty to your brand.
Think of your logo as “an empty vessel… and then you pour meaning into them” - Michael Beirut, author of How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world.
#4 BRAND TRUST
Logos used consistently across your business cards, quotes and invoices, website, uniforms, packaging and the like - shows existing and potential customers that you are committed to your business, and in turn, that you can be trusted with theirs.
It helps your audience trust you by giving them a sense of your business stability and conveying the message that you are a reputable business.
It also helps you, the business owner, feel a sense of pride that will add to your business confidence.
A well designed logo can put you far above the competition in your customer's eyes, especially when paired with a successful advertising campaign.
Want to know more about logos and branding strategies?
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