Why you need a website for your business
You’ve set your business up, got your social media sorted but the website is on the to-do list which you’ll get to soon. Sound familiar?
It's a pretty common story with many small businesses – websites are becoming a thing to do later with a majority of smaller businesses opting only to use social media to advertise, communicate and engage customers.
Although social media is an essential part of your marketing strategy, the website is the central hub of where the activity takes place and is a valuable tool to help promote your business. Imagine a site is your home and the social media channels are the pathways that lead people to your home.
It's the first thing customers look for
These days people expect your business to have a website. When your website appears in the search engine results, it’s your very first engagement with potential leads or customers.
It’s the first opportunity to so ‘welcome’ to anyone looking for your services, products and brand. Without a website, you miss out on such an essential and natural engagement opportunity.Without a website, you’re sending a message that your business is stuck in the Dark Ages, or that you’re not interested in finding new customers.
Your website improves your business credibility. Customers expect sites to be available to them at their fingertips and if you don’t have one, customers will move onto your competitors who do.
Having a website helps to build trust and loyalty with your customers. It’s similar to meeting people and talking about your business without giving them a business card. It’s nice that you made them aware, but you haven’t given them anywhere to find you again when they need to.
A website is a fundamental asset to your communication strategy and along with social media and traditional communication tools, completes the communication cycle.
Social media is a valuable communication and promotional tool, but mostly, it’s a place to engage and market to other users on the platform whereas a website is a global space where your site is accessible worldwide and can be found through multiple browsers, devices and unique searching styles.
An effective communication strategy will always place value on the website.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimise it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
They find you!
Paying for advertising on radio and in print is costly especially for a small business, so it’s often difficult to reach your audience when you first start. A website will help customers find you, which is like free advertising online.
Because search engines use different algorithms to assess a website’s value, there are many opportunities for your website to be found. And because search engines place a high value on quality content and traffic, the more a site is updated with relevant content, the better it will be ranked.
Your website could be a one-stop shop for your customers helping you save time, so you can spend less time manually engaging customers leaving you to get on with business as usual.
Your return on investment include:
Free advertising online on different platforms
Data based measurement of your user traffic, helping you make better business decisions based on data
Different functionality to help improve customer engagement, acquisition and retention
More customers globally
Helps you stand out from your competitors
Websites are not as hard to launch as they used to be. Streetwise web packages can get you online for as low as $850. Email us for a free, no commitment consultation.